MARKS & SPENCER recently discovered the value of Product Seeding with a large-scale gifting initiative over the holidays, sending personalised M&S gifts to 20 bloggers in the US and 20 more in Australia. It’s good to have two women that push me to get dressed, make me feel better about myself, and my husband is also really supportive and attentive.” Nowadays, staying motivated is difficult with Ruby and pregnancy – it’s hard to get dressed and feel good with your body changing. When I first started people made fun of me, and it was hard to continue when I had so many haters: people didn’t understand it, and I didn’t have as big of a following.They didn’t really get me down, however, because I was really happy doing it so I didn’t care. I also accepted tonnes of gifting all the time – any time a brand wanted to get their name out there I was really happy to accept gifted items because I really needed the clothing for content.ĭuring that time it was so easy to stay motivated because it was such an exciting new thing – it wasn’t an industry yet, and being able to speak with my followers was the best feeling in the world. I made sure to put aside money so I could afford to splurge on some items and take pictures with them. I was working in retail and making a pretty low salary but I knew that I wanted to maintain the blog, so I’d put some of my salary aside to shop at stores like Forever 21, Zara and Steve Madden. “When I first started I didn’t have a big budget – I didn’t have any money to be honest. Q: When you first started how did you stay motivated, on-budget and creative? Now, when you’re busy with work and family, how do you stay motivated? Accept Gifting If You’re Working on a Budget Here are some of the key takeaways from the Q&A, in case you missed it:ġ. Fielding questions from her followers in a live Instagram video, Charnas and her assistants Jane and Nikki talked candidly about Charnas’ journey setting up a self-sustaining business, juggling work and motherhood, and organically growing an audience of over 1 million followers. Subscribe to our industry newsletter for the latest influencer marketing trends, collaboration ideas, and up-and-coming bloggers.Įarlier this month New-York based mother, influencer and fashionista Arielle Charnas of Something Navy took to social media to give her followers a behind-the-scenes look into not only the lifestyle but the ‘job’ of a high-profile influencer.
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